A Creative Director should be able to do it all - write like Hemingway, paint like Kahlo, orate like Kennedy and win hearts like Hepburn.
HOW
My process begins with developing insight led strategy formulated around the intersection of consumer behavior and brand attributes. This enables me to conceptualize advertising campaigns that actually move the needle.
WHY
My ultimate priority is to help brands bravely pick the road less traveled. To not just develop campaigns for the sake of the bottom line, but to engender social change for the better.
Today, with fifteen years of experience as a copywriter, designer and strategist, I lead creative for an agency out of New York City.